The global pandemic has hit a severe blow on the face of the world economy. However, brands still strive to remain connected with their customers and stakeholders. What matters is the context that is applied to their brand promotion strategies.
Experts advise the marketers not to cut down their marketing budgets amidst the recession concerns. The most nimble advertisers today are working relentlessly on how to face this unprecedented moment.
The fact is the biggest brands continuously strive to generate creative responses that can address the coronavirus concerns with the aid of smart advertising tactics.
What Is Good About Smart Advertising?
You will find that by applying smart advertising strategies, you are on the way to revamp and enhance your brand image. All you need is to align your communication with the audience’s interest that forms great value to them.
Updating Your Website Can Improve Ranking
When you enhance your website pages, titles, headers, and meta tags, you are boosting the organic reach of your site. Also, you can refresh your page content with the latest data and updated backlinks to keep your brand ahead in the search engine.
Improves Brand Credibility
While focusing on the current situation, you can cost-effectively establish your brand credibility. It becomes crucial to focus on the audience’s sensitivity and emotions in the pandemic situation.
As a smart advertiser, you should learn to blend your brand’s commercial intentions and public interests.
Can Build Better Connectivity With Your Audience
Your advertisement must target the ways how you can help your audience deal with the situation. However, it may not have to be a product-oriented story.
This principle can serve as a great tool to sustain your authenticity today and ever before to connect and communicate openly with your customers and prospects.
Helps In Building Customer-Centric Strategies
The new normal is to face the tide and remain consistent. Your smart advertising method can strengthen your grip on existing customers and create valuable prospects in the long run.
In the current times, being a customer-focused brand would be a perfect practice anytime.
Can Make You Completely Digital-savvy
When you begin to offer your brand from a well structured digital platform, you get highly empowered with the digital media world.
While you update your blogs, videos, forums, and emails and get directly connected to your audience, you begin to evolve at a higher pace.
Helps Bring Innovations In Advertisements
Your frontline salespeople can be of great help to you in these times. You can use their experiences with your clients as a source to make innovative advertisements. This gets more real and helps you build a strong customer relationship.
Generates Creative Videos For Promotions
You can now generate effective videos easily from your phone. Having a reliable video editor will also make it easy for you to put out top-quality videos consistently.
Give a perfect introduction about your brand with some of the video editing tools that provide intro maker to start off strong. Effective videos can bring exponential results in your efforts to cover your targeted audience.
How Can Smart Advertising Help You During Pandemic?
Many brands have practiced a significant approach by providing a reason for their audience to overcome these difficult times.
Advertisers have shown proven methods that create a larger impact in the minds of their customers during the coronavirus pandemic recently.
Strongly Address Your Customer Concerns
Some of the most popular brands have addressed their customers’ concerns through responsive advertisements.
A renowned US Brand name Cottonelle is the world’s largest toilet paper manufacturer. The brand urged the customers to purchase their products out of generosity and not out of panic buying.
The collected fund was used for providing 1 million rolls of toilet paper to an active COVID19 community with an additional donation of up to $100k.
Present A Solution Of Being Co-Operative And Practice Solidarity
Veteran brands like Ford, Guinness, Ikea, and many more have adopted effective advertisement strategies. Their years of experience in their market niches empower them to address their customers to call for action, maintain solidarity, and give cooperation to the efforts made to reduce the impact of the crisis.
Availability Of Free Paid Content
The best of the marketers from multiple industries provided free access to their premium content as a means to a new pandemic marketing strategy.
Brands like Apple TV, HBO, Netflix, Harvard University, National Geographic, Nikon, Gucci, and many more played on similar lines.
Reschedule Your Content Calendar And Marketing Campaigns
For any brand, the first step is to find out what is currently trending or is in the pipeline. For a special situation like the corona pandemic, you must determine what to run and what to pause at the moment.
Avoiding some content to get published right now can prove beneficial when situations normalize. At present, you and your team must focus on preparing for forthcoming challenges and sort the content that can create more impact and sounds relevant.
Check Out The Language And Imagery That You Use
Communication via videos turns out more powerful and effective. Use catchy images and impactful words to convey the right message to your audience.
A tip: do not use the visuals where people are crowded and together. Make your language interactive and not too sale-driven.
For these essential videos, you can use a professional this tool by InVideo that can help make compelling visual content in minutes.
Avoid Capitalizing On The Crisis
The present climate is filled with fear and worries about the future. Educating customers is the key to winning their loyalty, and it is indeed the need of the hour to talk about the current global situation.
However, you must avoid feeding on their insecurities and be as sensitive as possible when referring to the pandemic.
Embrace Genuinity And Empathy To Practice Smart Marketing!
Establishing your brand at the times of such a crisis is a tough transition. Although, you must keep in mind its importance and relevance strictly in pertinence to the circumstances your customer is facing.
To provide information and make genuine efforts to give a better feel to your customers through your response is better on any day.